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Microsoft is not profitable to make Call of Duty exclusive

Microsoft is not profitable to make Call of Duty exclusive

As you might have guessed by now, Sony’s biggest fear is that CoD will become an Xbox exclusive, the blue company attaches sacred importance to this franchise. Microsoft responded to Brazilian regulators to this objection as well:

“No matter how surprising Sony’s criticism of possible content exclusivity is, given that their entire strategy has been based on exclusivity for many years, the reality is that keeping the games created by Activision Blizzard within the same console ecosystem will extremely disadvantageous solution for Microsoft.

Such a strategy can only be profitable if Activision Blizzard games can attract the necessary number of users to Xbox consoles, as a result of which Microsoft can generate enough revenue from game sales to offset losses from not distributing such games on competing platforms.

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