Facebook today Introduced an app for couples to talk to each other. First, Facebook introduced a dating tool, and now an app designed for couples has been developed by a small group inside the firm. The software by the New Product Experimentation team, named Tuned, allows couples to build an intimate social network among themselves. They can share their moods from the iOS-only app, exchange music, and create a digital scrapbook. For both people to connect it is advertised as a “private space.”
The app connects to Spotify for music sharing as first spotted by The Information, and a couple can send pictures, notes, cards and voice memos to each other. We can use the personalized stickers and reactions as well. This is free to use and does not appear to need a Facebook account, but users are subject to the data rules of Facebook, meaning that ad targeting can be accessed by the data generated by people.
Simply speaking, this app doesn’t seem that much different from any other social network where users can interact with each other directly. For example, you could send memos or voice notes to each other with images on any messaging app, but it might be beneficial to have a space that is devoted exclusively to everyday relationship maintenance. Many partnership technologies have produced similar interactions with some providing exercises or performing counseling techniques.
The NPE team that launched last summer has already developed a meme-making feature, as well as Pinterest-like one. Neither of these has earned a lot of promotional love from Facebook, so obviously the company would not make a major move for Tuned either. Now, it’s fascinating to see Facebook experiment openly with creating applications for smaller social network links, including Threads, as well as Instagram’s Close Friends.