Apple closing down all its stores outside China until 27 March
Cook in the letter remembered COVID-19’s severity, imagining Apple’s “needs to continue to play a part in helping communities and individuals appear stronger” in the tragedy.
The executive said Apple learned from battling the virus from China a great deal, in which the company has just reopened its 42-store chain, even came off with a collection of best practices that will assist others and help them formulate a global reaction.
“One of those lessons is that that the density and increasing social distance is the most efficient way to reduce the likelihood of transmission of the virus. When new infection rates tend to escalate elsewhere, we are taking proactive measures to protect our team members and customers, “writes Cook.
Also though China’s stores remain open, Apple will close down the majority of the outlets worldwide to regenerate the spread and dissemination of this virus, although with reduced operating hours. The company announced shop closures across Spain and a single U.S. location in Pennsylvania before Cook’s letter Friday.
Apple’s online website, available for brick-and-mortar stores through the cloud and even the official Apple Store system, will be available during the suspension. Customers requesting technical assistance and fixes are recommended to avoid using help.apple.com, where they are often connected to local Authorized Service Providers or request that a product be sent in for help.
All hourly workers are expected to get full pay during the temporary closure, Cook explained. In addition, Apple has revised work practices to accommodate COVID-19-related family or personal health issues, such as recovery from sickness, caring for sick families, mandatory quarantine, or childcare difficulties due to school closures.
As with previous global crises, Apple is contributing funds to the global response to COVID-19. According to Cook, the expenses of the organization have reached $15 million globally, with funds going towards rehabilitation as well as “helping to reduce the environmental and economic effects” of this epidemic. Apple also pairs employee contributions on a two-to – one basis to promote COVID-19 response attempts at local, regional, and global levels.
“We really don’t know for sure when the biggest danger will be behind us, and yet I’ve been motivated by the optimism and dedication I’ve seen from every corner of our global society. As President Lincoln said at a time of great adversity:’ The chance is stacked high with challenge, and we have to rise with the chance. As our case is different, so we need to think again, and act again.’ That’s how Apple has always chosen to address major challenges. And that’s how we’re going to get up to reach this one, too. “writes Cook.
Deirdre O’Brien, Apple’s Retail and Individual SVP, released a brief statement on Instagram to announce the shop closures to come and to welcome retail staff.
“I am incredibly thankful to our outstanding team leaders all over the world who have shown such great concern during this tough time for our customers and each other,” O’Brien explained.
Last week, the corporation shut down all outlets in Italy on the basis of a national lockdown, suspended Today at U.S. Apple sessions and implemented stringent worldwide measures along with hopes to reduce the spread of this virus.
Most recently, Apple announced Friday that this year’s Worldwide Developers Conference would be held exclusively online as a result of ongoing questions about COVID-19.