According to a report by Reuters, Amazon has decided to increase Prime membership prices by 43 percent in Europe . While the online shopping platform giant stated that it had to raise its prices due to inflation and operating costs, it stated that the price increase would not be uniform, that is, there is a separate price increase for each country.
Amazon’s largest markets at the moment are Germany and the United Kingdom, respectively. Prime membership fees will increase by 30 percent to 89.90 Euros in Germany, while in the United Kingdom (England) they will increase by 20 percent to 95 pounds.
In Spain, Italy and France, an increase of 39 percent to 43 percent will be applied, and the new prices will be valid from September 15.
It’s obviously too early to say anything conclusive about the situation, but many people in Europe will start cutting back on services like Amazon Prime and Amazon Prime Video to spend their money on their basic needs. As fall and winter are fast approaching, the fees on people’s bills will rise, which could cause people to quit Prime.
The aforementioned price increases in Europe are a continuation of the price increase announced and implemented by Amazon USA in February. So much so that the company increased its annual Amazon Prime membership fees from $119 to $139, and increased its monthly subscription fees from $12.99 to $14.99.
Note: The mentioned prices are based on annual purchases.